Social media has become an affluent factor in business relations. It helps with sales, community involvement and growth. In terms of website rankings social media has become an important factor in the strategy of search engine optimization. Before some companies and organizations didn’t think or weren’t even sure if social media was worth the time or their resources. Whether if you’ve already begun dabbling in the social atmosphere, or you are starting to break through it should be vital to have a presence…somewhere.
Should you join every social profile?
Don’t think since everyone else is doing it you should too. Let alone having Facebook, Twitter, LinkedIn and the hundreds of other social sectors things can get hectic, time-consuming. Sure there are tools to help you utilize all at once, but really do you want to look like a robot? That’s not real. Of course these tools will help, but the best thing is to utilize what you can. Industries will benefit from using one that fits best for their core. Being active and real is what you should be paying attention to.
Your sales team should play their part
Whether you have a team, or if it’s just you sales can benefit from a social presence. Social media is an extension for sales. Instead of hard selling on a profile, which looks bad, be more about content marketing. Content marketing and making connections online will go along further than “sell, sell, sell”. The objective would be to offer information on how your services or product benefits others, answer any questions and be involved with connecting with others. Have a good balance of business, promotional and personal.
Have a strategy with content
Plan before you write. For some you will be able to plan a daily routine and others may have only time to produce things weekly. It’s up to you, but stay active. Take a day out of the month to plan the next four weeks of what should be accomplished in regards to content or plan the upcoming week on Friday which could be one of the slowest days in the work week. Produce quality content that your community will want to share. Viral content will become winners as it helps increasing traffic and recognition.
When someone creates a comment, shares your post or ask a question respond back. It’s more important to stay active in your social profile. It shows how well you are with customer/client relations and lets new connections aware that you are a brand that is active.
There are tons of guidelines and tips to follow when running your social media profile(s). Take your time and practice a few which will make a difference in your marketing strategy.