Pinterest is another social network on the horizon that has been rapidly getting wider acceptance. What started as a simple photo sharing service platform that gained prominence only among women has quickly become the next big thing on the virtual world.
Pinterest is basically a virtual pin board. At the core of it is a photo sharing service that allows users to post images. Now, these images can be abstract or may be related to any industry. Pinteresting is all about sharing thoughts, images or things that are of interest to a user. Unlike Facebook, where the basic concept is to meet friends online, Pinterest is simply about sharing what one likes. There is a bit of Facebook and Twitter in Pinterest as well. The modus operandi, the concept of likes and following are pretty much in line with what we have been using on the other two largest social networks in the world.
The growing popularity of Pinterest can be gauged from the fact that companies are becoming more interested about the social photo sharing service, about pinterest marketing and doing all that they can to cash in on the latest phenomenon.
Whether a company intends to use the platform as a sharing service or to promote one’s products, there can be several benefits of Pinterest marketing.
Pinteresting & Pinterest Marketing
One must realize the differences between Pinteresting and marketing through other social networks to create the right Pinterest marketing strategies. Twitter works well for celebrities and news corporations since the concept of short posts work best when it comes to updates. A business can put in an update of a product or a piece of news but Twitter has not shown any greater use for common businesses as a marketing platform.
With Pinteresting, any business or individual has several ways to market and promote products or services. Now, some features or the manner in which Pinteresting works is not dramatically different from the likes of Facebook or Twitter but the end result is. For example, on Twitter users can follow the people they like, on Facebook users like a business page. Similarly, on Pinterest users can follow pin boards and also like the content a business posts. Pinterest marketing also gives you the opportunity to take your pin boards and pins across to people you want to. There are common platforms on the sharing service platform wherein users can share content that belongs to the specific category. A sausage manufacturing company can participate on pin boards that are focused on food items and share some images, videos and content. What this does is offer more exposure to the user or the business. Hence, when one looks at the peripherals of Pinteresting, despite the premise being the same as other social networks there is a lot that is different and favorable for businesses.
Second, Pinteresting calls for a more specific approach when it comes to using the virtual pin board for marketing or promotion. Just creating a page using the sharing service for a business would not do the trick but a specific topic and a unique execution would.
Significance Of Pinterest Marketing
Some companies have already started gaining some serious momentum where users are not only gaining knowledge but also actively staying posted on several aspects of the business. General Electric has been Pinteresting images of their earlier products and different content which is fascinating for the newer generations. Businesses in the Food industry are sharing images of different delicacies and are also offering recipes and various ideas. Pinteresting is geared up to become very informative which most social networks aren’t. While other social networks offer a highly generic take on marketing, Pinteresting is all about strategizing. There are numerous tools and applications that have been launched already that can make use of the sharing service or Pinteresting a cakewalk for anyone.
Pinterest Marketing is not only beneficial for small to medium business and large corporations but freelancers, affiliate marketers or even writers can make a lot of use of Pinteresting.
Creating a user profile and putting up multiple boards, each segregated for a particular category of products or variety are the basics of Pinterest Marketing. There can be numerous ways of engaging users and generating followers. Pinteresting can be an avenue to generate traffic, create brand loyalty and also act as a platform for promotions and product launches.
Although the basic premise deals in a photo sharing services, still videos and textual content are very much a reality in Pinteresting. It is being envisioned that Pinterest would also play a significant role in SEO down the line in a few months. Google, Yahoo, Bing and the likes are likely to show Pinterest pages on first or second pages, hence, it is needless to say that users having unique and exclusive pin boards with good quality content would have a lot of leverage.